Sony Cyber-shot DSC-W710 - Digital camera - compact - 16.1 Mpix - 5 x optical zoom - silver

Prices displayed are exclusive for Web orders. Pictures are for illustrative purposes only, actual product may differ from the image. In Store prices may differ - Please check Make/Manufacturer: Sony Manuf. Part No: DSCW710S.CEH Ballicom Product ID: 896012 Available Stock: 175 in stock. £67.73 (ex VAT) £81.28 (inc VAT) 7 Day Delivery FREE * (exceptions apply) 3 Working Days: £4.16 + VAT (£4.99) Next Working Day: £6.66 + VAT (£7.99) Order and Payment Confirmed by 3.30pm Collect Free Normally Next Working Day

Beautiful pictures and movies made simple

Fun fuss-free photography starts here

From parties and family portraits to holiday scenes: have fun shooting detail-packed photos and HD video clips. Take this compact light and simple-to-use camera anywhere and get help taking better shots every time… even if you’re a first-time photographer.


It’s all in the detail

Effortlessly capture the beauty emotion and excitement of all those special moments thanks to the camera's high-resolution image sensor. From a family holiday to a fun night out you'll take sharp finely detailed photos without fuss.


Shoot HD movies

Your camera's a camcorder too. Bring all those memories to life with HD video. There's no need to fiddle with complicated controls: a simple switch on the back of the camera selects movie recording. When you’re finished sit back and enjoy the results on your HD television.


Let your camera do the work

Not sure which settings are best for that sunny beach scene or twilight gathering? Let your camera decide for you. The camera automatically adjusts everything to suit the conditions. Just point and shoot and capture the moment with no menus or settings to worry about.


Enhance your portrait photos

Portraits of friends and family have never looked better. Your camera can cleverly re-touch photos removing skin blemishes and wrinkles for flattering results with friends and family. It can even whiten teeth and deal with shiny foreheads.


Get a panorama in one shot

It's easy to grab breathtaking views of landscapes or city scenes. Just press the button and sweep the camera from side to side (or up and down). Your camera automatically stitches together a high-speed burst of frames to create one full panoramic image.


Light up the room

Your camera’s flash often struggles to reach subjects that are further away. Advanced Flash boosts sensitivity brightening photos when the lights are low. You'll say goodbye to dim dark portraits and party scenes.

Product Features

• It's all in the detail
  Effortlessly capture the beauty, emotion and excitement of all those special moments thanks to the camera's high-resolution image sensor. From a family holiday to a fun night out, you'll take sharp, finely detailed photos without fuss.
• Shoot HD movies
  Your camera's a camcorder too. Bring all those memories to life with HD video. There's no need to fiddle with complicated controls: a simple switch on the back of the camera selects movie recording. When you're finished, sit back and enjoy the results on your HD television.
• Let your camera do the work
  Not sure which settings are best for that sunny beach scene or twilight gathering? Let your camera decide for you. The camera automatically adjusts everything to suit the conditions. Just point and shoot and capture the moment with no menus or settings to worry about.
• Enhance your portrait photos
  Portraits of friends and family have never looked better. Your camera can cleverly re-touch photos, removing skin blemishes and wrinkles for flattering results with friends and family. It can even whiten teeth and deal with shiny foreheads.
• Get a panorama in one shot
  It's easy to grab breathtaking views of landscapes or city scenes. Just press the button and sweep the camera from side to side (or up and down). Your camera automatically stitches together a high-speed burst of frames to create one full panoramic image.
• Light up the room
  Your camera's flash often struggles to reach subjects that are further away. Advanced flash boosts sensitivity, brightening photos when the lights are low. You'll say goodbye to dim, dark portraits and party scenes.

Key Selling Points

• Simple buttons at your fingertips - easily reach for the handy controls designed to make taking photos and HD movies straightforward
• Capture 16.1-megapixel photos - easily get the beauty and emotion of special moments with the 16.1 effective megapixel Super HAD CCD image sensor
• Ready to shoot, near or far - from landscapes to family gatherings, every scene's covered with the high quality 5x optical zoom lens
• Get a wider view - make sure nothing's left out of the picture: the wide angle lens packs more into holiday scenes, interiors and group shots
• Add artistic picture effects - add creative effects to stills, movies and panoramas without having to download and use image-editing software
• Don't leave it to guesswork - intelligent auto recognizes a wide range of scenes and adjusts settings automatically so you can get detailed results every time
• Shoot crisp HD movies - film clear, detail-packed HD video clips for easy playback on your HD television
• See photos clearly on-screen - view your shots on the high-resolution clear photo LCD screen that automatically adjusts brightness to suit sunshine or dull days
• Flatter your portrait subject - let the camera automatically remove skin blemishes, brighten teeth, widen eyes and cut forehead shine when you capture portraits
• Take panoramic photos in one go - just press the shutter button and sweep the camera for extra-wide panoramas of landscapes, city scenes and packed parties