July 2026 Update
What’s New?
Memory prices are still climbing
Gartner’s February forecast put global PC prices up around 17% by the end of 2026 compared with 2025, driven by a combined DRAM and SSD price surge of roughly 130%.
Five months on, TrendForce’s 3 July outlook still has DRAM contract prices rising 13 to 18% in Q3 and NAND up 10 to 15%, with retail notebook prices expected to rise across the board as higher-cost components work through inventory.
What that changes for anyone planning a refresh:
Memory is moving from around 16% of a PC’s bill of materials to roughly 23%, so the devices where memory is the largest share of build cost, entry-level and mid-range business laptops, are where this lands first.
Gartner expects the sub $500 segment to disappear entirely by 2028.
The instinct is to wait.
Gartner already sees it happening, forecasting business PC lifespans extending by around 15% this year. But nothing in the current forecasts points to prices settling.
But if a refresh in your plan was deferred on cost grounds six months ago, the case for revisiting it is stronger now than it was then.
Lenovo Top Choice Express:
Speed without compromise
Availability and lead times continue to impact IT projects. Lenovo Top Choice Express is designed to remove that friction.
It gives access to pre-configured, high-demand Lenovo Infrastructure Devices that are ready to ship quickly, helping you:
Reduce time spent spec building for common requirements
Deploy devices faster
Keep projects moving without delays
If speed of delivery is becoming a blocker for your team, speak to us about current Top Choice Express availability.
Thank you, Barsha!
July marked the end of a chapter and the beginning of a new one for Barsha Modeshia, our beloved co-founder, who has retired after 35+ incredible years of service to the company.
It’s hard to put into words how much Barsha has meant for all of us; her vision, resilience, and leadership have shaped the journey for our business, guiding us through milestones, challenges and remarkable growth.
Last month, we all came together for a big bash to celebrate Barsha and all that she has accomplished. The room was filled with colleagues, friends and family, each of us grateful for the opportunity to work alongside someone so passionate and inspiring.
Barsha, thank you for your unwavering commitment to Ballicom and your belief in what we could achieve together. Your legacy will always be a part of this company, and we wish you all the happiness and adventure in the next chapter of life!
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